Influencing skills

Strategic influence and stakeholder engagement for leaders and sales professionals

Practical tools to build trust, shape decisions and drive action

Whether you’re securing support for a new idea, navigating complex relationships or driving change across a team or organisation – the ability of your managers and leaders to influence others directly impacts your organisation’s success.

Through expert-led training, participants will enhance their ability to influence diverse stakeholders, build trust, communicate with clarity and manage difficult conversations.

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For who

Managers & Senior Managers

Format

Face-to-face
workshops

Virtual workshops
Self study

Duration

2 month programme

12-15 hours

ProgramME Objectives

The Influencing Skills Programme is designed to build the confidence, awareness and practical strategies needed to influence in a wide range of professional situations – whether leading teams, working with colleagues or engaging with customers and stakeholders.

As a result of attending this session participants will be able to:

  1. Understand the foundations of influence:
    Explore why influence matters and how to apply key psychological principles to build trust and credibility

  2. Communicate with clarity and purpose:
    Present ideas in a way that resonates – using logic, empathy and story-telling to create buy-in

  3. Navigate difficult conversations effectively:
    Prepare for high-stakes or emotionally charged conversations with clarity, control and confidence

  4. Influence without authority:
    Build credibility and trust to influence peers, stakeholders and teams – even without formal power

  5. Apply a strategic approach to influence:
    Plan and prepare for conversations with a focus on long-term relationships, not just short-term wins

Our influencing skills ProgramME

Principles of influencing

How can excellent influencing skills make you more effective at work?

Psychological principles of influence

Applying Cialdini’s principles

Understand link between trust, credibility and influence

Practical application: Cialdini’s Principles in practice

navigating difficult conversations

What makes a conversation difficult and how can we plan for it?

Managing strong opinions, high stakes and emotional responses

Which strategies help to keep the conversation productive and respectful?

Identify and manage your own triggers

Practical application: Difficult conversations

getting your message across

How do I communicate value clearly and persuasively?

How to use storytelling

What approaches help address resistance and objections?

How to use “Start with why”

Practical Application: Craft and deliver a value-based message