Our newly launched Sales Academy is a capability-building programme with a human core – designed to embed sales skills long after your BLT Programme ends
The Academy combines bi-monthly Sales Masterclasses, tailored support from our Academy Tutor and access to curated self-study resources and practical tools – all structured to reinforce learning, application and drive lasting results.
Unlike most online learning solutions that focus primarily on content delivery, the BLT Sales Academy is deliberately designed to protect your training investment. It ensures that the time and money your organisation invests in sales development continues to translate into sustained behaviour change and measurable performance.
For who
Alumni of BLT Sales Programmes
Sales
Professionals
Format
Virtual masterclasses
On-demand learning
Academy Tutor
Practical toolkits
Optional coaching
Duration
Rolling annual
programme
Launching September 2026
what does it look like?
When participants join the BLT Sales Academy, they receive:
- Structured onboarding: Seamless transition from a BLT Sales Programme into our Sales Academy
- Academy Tutor: A dedicated tutor who guides learning, reinforces application and helps participants turn insight into action
- Six live virtual masterclasses per year: Focused on current sales challenges and packed with practical tools
- Ongoing development between sessions: A wealth of curated self-study resources and practical application prompts
- Access to cross-organisation peer group: Creates opportunities to share experiences, challenges and best practice
- Certificates and Digital Badges: Academy members secure recognition for skill development
- Optional Coaching: Academy Plus members receive 1-2-1 coaching designed to accelerate development and address individual challenges
the 2026/2027 masterclass programme
Our bi-monthly masterclasses focus on the commercial challenges sales teams are facing right now. Each session is designed to help salespeople apply practical skills in real buying situations – protect margin, improve deal quality and make better use of time and effort.
SEPTEMBER 2026: SESSION 1
Pricing without discounting in a cost-conscious market
Helping salespeople protect margin and clearly articulate value when buyers and procurement push for lower-cost.
NOVEMBER 2026: SESSION 2
Running purposeful sales conversations with today’s buyers
Equipping sales teams to lead confident, structured conversations that drive progress and clear outcomes
JANUARY 2027: SESSION 3
Standing out in a crowded, look-alike market
Developing sharper differentiation and insight-led messaging so propositions are clearly distinct.
MARCH 2027: SESSION 4
Selling when decisions are slower and involve more people
Building the skills to navigate multiple stakeholders and support internal decision-making.
MAY 2027: SESSION 5
Qualifying harder when time and focus matter more than ever
Strengthening pipeline discipline by qualifying for genuine commitment, not just interest.
JULY 2027: SESSION 6
Keeping deals moving when buyers delay decisions
Giving salespeople practical ways to maintain momentum and commercial control without chasing or discounting.
the benefits to your organisation
- Stronger ROI for training spend: Ensures your original training spend continues to deliver value beyond your BLT Programme rollout
- Sustained behaviour change: Learning is revisited, reinforced and applied over time
- Consistent sales capability development: Skills kept fresh and applied to daily sales activities
- Improved retention and engagement: Ongoing development signals investment in your people – a key driver of motivation and loyalty
- Human core: Each participant has access to the BLT Academy Tutor, as well as optional coaching to deliver personalised learning support
how does the academy fit into A blt learning journey?
Stage 1: Completion of a BLT Sales Programme
Includes everything you’ve come to expect from a BLT Sales Programme – practical, relevant and commercially focused. Our flagship programmes include:
- Core Sales
- Advanced Sales
- Key Account Management
- Sales Management
- Remote Sales
- Sales Presentation Skills
- New Business Hunting
Stage 2: Transition into the BLT Sales Academy
Before the formal programme closes, participants are invited to join the BLT Academy. Our dedicated team of Project Managers will manage this transition seamlessly to ensure:
- Participants receive an onboarding pack and login details to the Academy Hub
- Guidance from the BLT Academy Tutor to support a seamless onboarding
- Access to their first Masterclass (Scheduled within 6-8 weeks of the original programme’s conclusion)
- The new rhythm of learning begins: Short, practical sessions designed to reinforce and extend the skills already learned.
Stage 3: On-going Membership of the BLT Sales Academy
Academy Members will gain access to a rolling 12 month programme of unique learning events:
- Six live masterclasses led by our expert BLT facilitators
- Practical application between sessions to embed habits in real deals
- BLT Academy Tutor support to maintain momentum and focus
- Curated self-study and tools for “in-the-moment” sales conversations
- Optional coaching for deeper, personalised development
pricing
The BLT Sales Academy is available through flexible membership options.
As a Programme Add-On:
We offer BLT Sales Academy membership at a reduced rate when your company invests in a BLT Sales Programme.
Standalone Annual Subscription:
Organisations or individual participants, who did not initially opt-in, can enrol at a time of their choosing through an annual subscription plan.
Academy Membership starts at £695 per participant per year.
Academy Plus Membership (including coaching) starts at £1250 per participant per year.
interested to find out more?
Book a Discovery Call with our CEO, Samantha Caine:
