Sales management training

Challenge

When Tructyre contacted BLT, they were in the process of undergoing a significant strategic change in their service offering and they wanted to ensure their sales team were able to sell this solution effectively.

Solution

During the development phase, we recognised that a key enabler to the success of this project was going to be the Sales Managers. As well as leading the strategic change they also needed to be able to coach and inspire their people.

Our final solution was a blended learning journey that supported the transition to the new strategy and solution. We rolled out specific sales management training for the managers, where coaching was a key component, and then developed core sales training for the sales executives. This training focused on practical activities focused on the new strategy and plenty of rework, feedback, reflection and group learning to support the change.