BLT Sales Academy

A 12-month CPD Programme for Sales Professionals

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A year of compounding skills – that’s what the BLT Sales Academy gives sales professionals in technical industries like manufacturing, engineering, IT and construction.

The Academy Programme is built around live masterclasses with expert sales trainers, on-demand tools, digital learning and support from our Academy Director. The lessons that usually take years to learn on the job arrive sooner – and stick faster – because the learning is deliberate, structured and explored with peers facing the same challenges.

For who

Sales Executives Account Managers
Sales Managers

Format

Masterclasses
Digital learning
Peer learning
Optional coaching

Duration

1 year
programme

What’s included?

  • 6 x live masterclasses: Delivered by BLT’s global team of expert sales trainers
  • Ongoing Human support: Access to our dedicated Sales Academy Tutor to guide learning, maintain momentum and support real-world application

  • Digital learning: Content, models and practical tools delivered via the BLT Hub

  • Certificates and Digital Badge: Members secure recognition for completion of the Academy Programme

  • Peer networking: A sense of belonging, motivation and shared learning
  • Optional Coaching: For individuals who would benefit from deeper, more personalised development

the 2026/27 academy agenda

Pricing without discounting in a cost-conscious market

Module 1

This session explores how salespeople can protect margin by leading stronger value-based pricing conversations.

Trainer
RJ Werkhoven
Date
5/10/26
Time
1300-1500 BST

Running purposeful sales conversations with today’s buyers

Module 2

This session helps salespeople lead structured, confident sales conversations that drive progress and clear outcomes.

Trainer
Vee Slack
Date
11/11/26
Time
1300-1500 BST

Standing out in a crowded look-alike market

Module 3

This session focuses on creating clear, credible differentiation that buyers can recognise and value.

Trainer
Bart Van Den Broeck
Date
19/01/27
Time
1300-1500 BST

Selling when decisions are slower and involve more people

Module 4

Building the skills to navigate multiple stakeholders and support internal decision-making.

Trainer
Steve Minshull
Date
16/03/27
Time
1300-1500 BST

Effective qualification when time and focus matter

Module 5

This session helps salespeople focus time and energy on opportunities that are genuinely worth pursuing.

Trainer
Vorian Maryssael
Date
19/5/27
Time
1300-1500 BST

Keeping deals moving when buyers delay decisions

Module 6

This session shows how to maintain momentum and commercial control without chasing or discounting.

Trainer
Said Abuhamdah
Date
16/6/27
Time
1300-1500 BST

why choose blt for your cpd?

Our delegates tell us that learning with us feels different from anything they’ve done before. Here’s what sets us apart:

  • Learning, tailored to you: At BLT we pride ourselves in shaping the experience around your role, sector and the deals you’re working on right now
  • A global perspective: You’ll learn from expert sales trainers who’ve coached sales professionals in 20+ languages and markets all over the world

  • Real change: Our focus is on changing the way you behave in front of customers so you graduate from the Academy selling differently – and seeing better results in your pipeline

  • Friendly, open and transparent: You’ll be trained by approachable experts who genuinely care about your progress

Our expert sales trainers

Samantha Caine

CEO of Business Linked Teams with 20+ years experience supporting international organisations on the strategic development of people and sales teams

Lauren Turner

Our Academy Tutor and a CIPD qualified Learning & Development specialist who guides delegates through our Sales Academy from onboarding to accreditation

RJ Werkhoven

25+ years experience in commercial leadership covering field sales management, key account management and customer marketing

Vee Slack

Experienced sales trainer who specialises in building sales-led organisations’ capability through tailored development sessions

Steve Minshull

Steve brings his background as an export Sales Director to his role as a Sales Trainer. He speaks 7 languages and has worked across four continents

Vorian Maryssael

Senior commercial leader with expertise in technical business development and high-stakes negotations in the oil and gas sector.

Bart Van Den Broeck

Multilingual commercial leader with more than 15 years experience across sales, key account management, negotiation and category leadership

Said Abuhamdah


Said is a high-impact business trainer with extensive commercial leadership experience, combining advanced business theory with practical application. His engaging, Socratic facilitation style challenges learners to think strategically and develop practical solutions to real business challenges.

what does it cost?

£695 pp/year for Academy Membership
£1295 pp/year for Academy Plus Membership
(Includes coaching)

Contact us direct for group pricing

Register your interest

    The next cohort is starting in September 2026

    Our Academy gives you the tools, frameworks and confidence to perform at your best. Register your interest today and our team will be in touch to answer any questions you may have